Week 7 EOC: The Pitch

The chocolate object that I'm pitching is chocolate flavor vitamins. Children's vitamins are something that every kid needs in their everyday life. It has lots of nutrients that are good for growing children. Even so some parents have trouble getting their child to eat the vitamin because of the taste. Over the years companies have been trying to appeal to children by making the vitamins fruit flavored but none has ever made them chocolate flavored. I feel like the chocolate taste would sway more children to eat it. Children love chocolate and they like to eat things if they think its candy. Making vitamins seem like chocolate candy children would be eager to eat them everyday because they think it’s a treat.

With my idea, the vitamins would come in different shapes such as dinosaurs and kittens. I think if we make them fun shapes the children would want it to play with it before eating. We could also make them like cartoon characters to attract children. It would be a hard vitamin but taste exactly like you’re biting into a piece of chocolate. The taste would be what would make us stand out the most. Most children’s vitamins that aren’t gummy can be very chalky. We would work to eliminate that chalky taste and texture in your mouth. The goal is to make it taste like pure chocolate. We want the child to basically not think they’re taking vitamins; we want them to think that it’s candy. The goal is to trick the mind so taking your vitamins wouldn’t seem like such a chore. Children would be excited to eat their vitamins and they might actually do it voluntarily.  

Week 6 EOC: Me x 3

My dress form defines me because it has to do with what I strive to be. My dad bought it for me when I started school.Being a fashion design major means that I will have to use a dress form a lot; especially when I'm creating an outfit from scratch. Having this at home makes it easier for me to do homework an not have to spend all day at school.

This duck defines me because I often call myself and awkward duck. This duck also represents New York City which is where I was born and raised. I feel like this duck in the embodiment of me. It's special to me because it reminds me of home. I like to look at it when I'm homesick. 

I think my phone defines me most of all. Without my cellphone I would be cut off from everyone. Its how my family and friends contact me and even my job. If I didn't have my phone I think it would be hard for me to do a lot of things. Such as call my family. My mother and the rest of my family still lives in New York City so the best way to keep in touch is by phone. Without my phone I will probably really lost and stressed

Week4 EOC: My New App

  If i were design my own app I would make one that would turn into a UV light. A UV light is what you use to dry gel nail polish. I would want to make an app like that because it can be quite expensive to buy you own UV light. The gel polish is also expensive so to get both would really break your pockets. If you want to get it done for cheaper you wold have to go to the nail salon. The problem with that is that sometimes you don't have the time to go to a nail salon. Also if you do have some time , you might have to wait a really long time depending on how busy the place is. There are situations where they tell you they cant fit you in to do your nails at all, so you have to spend time trying to find a new, less busy nail salon. The app itself would alleviate the need to do those things. It will also get rid of the need to spend money. The way the app would work would be when you turn it on your camera light turns into a UV light. You then proceed to place the light over your nails and it will dry them. The reason you want gel nails is because they dry in minutes and they last long. With regular nail polish it takes quite a while to dry and they don't last long before they start to chip.  This app would help a large number of females and save them a lot of time and money.

Week 3 EOC: My Demgraphics

       There are a great number of hispanic people in the United States today. They make about 16 percent of the population.
"Hispanics are 19 percent more likely to purchase beer than the rest of U.S. consumers.("http://www.npr.org/2011/10/11/141152273/the-subtleties-of-marketing-beer-to-latinos)
You would think that the hispanic people that migrate to America would want to purchase Hispanic brand beer. That's apparently not the case. The american brands are most popular among the Hispanic community
Corona is No. 2. For the most part, the way all of the brands have tried to reach Latinos is through Spanish TV and radio, sponsorships of Major League Soccer events and concerts.(http://www.npr.org/2011/10/11/141152273/the-subtleties-of-marketing-beer-to-latinos)
American Companies try to appeal to all type of Hispanics, such as putting commercials on the super bowl and during sports events. They advertise in an American way but put subtle hints making it not only reach out to the hispanics, but the biracial hispanics. The latino population is so diverse that there are so many different groups beer companies can aim toward. For example, there are traditional hispanics who live faithfully to their hispanic ways. There are also hispanics who were not raised under hispanic beliefs. In order to reach out to all of them, they have to take different approaches. 
"It basically tells you, 'You understand that I am not glued to Spanish-language TV all the time and I am not glued to soccer but that I actually enjoy watching the Super Bowl,' (http://www.npr.org/2011/10/11/141152273/the-subtleties-of-marketing-beer-to-latinos)

Week 3 EOC: Making Money for Good

Fashion Project is a e-commerce site based out of Boston. It was founded by Anna Palmer and Christine Rizk. Members of the fashion project donate their designer clothing and accessories to a charity of choice.  Fashion Project then takes pictures of the pieces and resell them with 55% of the proceedings go to a good cause. selling one dress buys 300 meals for families in need the greater Boston food bank. A pair of shoes provides two microfinace loans to women entrepreneurs in Uganda.  The main goals in mind are to re-introduce the value into clothes that are given to charity; and to provide people the ability to donate to any charity. 

" We had this eye opening moment, we were in this local thrift store and saw a prada jacket mixed in with these other pieces of clothing. We realized that that jacket was going to be sold for $5, or we can take it and put it online and raise so much more money for charity" (http://stylecaster.com/fashion-project/)

- Christine Rizk

This website is a site where you can do multiple things at one time. You can donate your clothing and accessories for charity and you can shop other people’s donations.  The creators wanted to change the way people thought about donating.  There is an in house staff that determines whether or not the product has a high enough quality to put for sale on the site.  

“ We have other buyers off-site, consignment that we know will be a better fit for some pieces. We filter things to make sure we’re putting them into the channel on which they will sell for the most money. If for some reason we cant sell something, we donate it to one of our thrift store partners, so it’s always going back to charity one way or another” (http://stylecaster.com/fashion-project/)

Week 2 EOC : Boston Consulting Group - Video Games

  The video game industry is an extremely large one. Technology keeps evolving and now we have plenty of consoles and ways to game to choose from. With the amount of devices out there , you would assume that there's quite a bit of competition. The biggest we see, is with Sony and Microsoft. They are the two most popular consoles being purchased by gamers.
"The PS4 remains as one of the best gaming consoles you can own for 2016 and beyond..The Xbox One is the best it's ever been and has finally hit its stride."(http://www.cnet.com/topics/consoles/best-video-game-consoles/)
 People camp out just to be one of the first people to get the newest version. In order to stay on top, Microsoft and Sony have to reinvent themselves constantly. The consumer wants to buy the console that is the mast updated to whats trending in technology. For example, Nintendo, another game company that's right under Sony and Microsoft, was the first to create a motion sensed controller. The controller was for the Nintendo Wii, which at the time was a way of gaming that nobody has ever seen. Other companies tried to compete by making their controllers more sensitive to body movements so there's less button pushing.
"New controllers promise to enable more intuitive game playing based on natural body movements, rather than on button pushing." ( http://ieeexplore.ieee.org/xpl/login.jsp?tp=&arnumber=5197417&url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D5197417)
Another example of quick adapting by game companies is the Xbox Kinect. The Xbox Kinect was a device that was attached to the Xbox and allowed the user to control the console with only hand and body movements. You were also able to speak to your console and give it commands without having to use your controller. I believe that as the years go by, the technology for video games will become much more vast and complex. I believe if these video game companies continue to reinvent their consoles based on the advancing technology, they will continue to make a huge profit.