Week 8 EOC: Creative Content

For the creative content part of my marketing plan, I want to reinvent the way the average children's vitamin bottle looks like. Traditionally, the bottle looks like any other vitamin bottle, just a round bottle with a label. Its usually made more appealing to children by having a character on it such as a dinosaurs or characters from actual cartoons such as The Flintstones. I have a different approach for the overall look of the bottle. My idea is to make the bottle the shape of a chocolate bar. It's sort of an illusion. The bottle will have the 3D look of a chocolate bar but the top will come off revealing the chocolate flavored vitamins inside. One of the main reasons besides the fact that I want my product to stand out, is that I believe it will make it fun for the children taking the vitamins.
“The culture of the organization is to focus on delighting customers rather than on selling products”(pg8)
I believe that having this illusion of the bottle being a chocolate bar will kind of enhance the experience of taking vitamins. Not only will the taste make it seem like it is chocolate, the unique packaging makes it look like there's candy inside of the bottle. The child might see the vitamin as something that they would want to take everyday without their parents having to remind and/or force them. The child would look at the vitamin as a treat rather then something healthy.
“ Ideally, new uses for old products stimulate additional sales among existing customers while also bringing in new buyers.”(pg16)
Parents will be more obliged to buy my product because out of all the vitamins out there, this is the one that the children like the most. I also wanted to design a bottle that represents the product inside. Having the bottle be the shape of a chocolate bar in my opinion is more effective than just writing it on the label. The shape alone standing out will bring more attention to it because it looks so different. More people will stop and look at them for that reason.
“Focusing on customer wants and needs so that the organization can distinguish its product(s) from competitors' offerings”(Pg5)
I am focusing on the wants and needs of the child. What the child wants and/or likes and vise versa. I am focusing on the children because they are the ones that are eating this product. If they enjoy and really like the vitamins then nine times out of ten the parents will buy it. The parent's will buy the product that their child likes because at the end of the day they want them to take their vitamins.